Tarte Has A New Sister Brand Made With Gen Z'ers In Mind

Tarte's new sister brand is going to be all you want to wear this summer. Launching tomorrow, Sugar Rush was created with Gen Z'ers in mind, "who don't compromise what they put on their body or what they believe in," according to the press release.

Not only is the new line perfectly sweet, but it's also socially aware. The campaign imagery features everyday people, not models, whose appearances have not been retouched. The products are also cruelty-free and vegan, which should be the norm for beauty brands anyway. All of the products aim to give you a low-key beauty look, as opposed to full-glam.

Sugar Rush is launching with 17 makeup and skin-care products with bright, summery packaging that you'll want to keep out on your vanity at all times. Better yet, the packaging for each product is made from recycled materials. Each item also rings in at less than $30, so you can snag a few without breaking the bank. And if you're looking to try them out before getting the full size, most of the products will be available in mini-size for $5 a pop.

Sugar Rush will be available tomorrow, February 24, in Ulta stores and online at Ulta and Tarte's websites.