The Internet’s Favorite Concealer Is Finally Going On Sale

Just when you thought the best, most tempting beauty sales were over, another major one is coming your way. For one day only on Sunday, Jan. 12, the entire Tarte Shape Tape Collection will be on sale for 30 percent off, along with up to 50 percent off on select Shape Tape bundles. If you count yourself as one of many millions of people that can't get enough of the cult-favorite line, you'll probably want to mark your calendar.

The sale comes as part of Tarte's second annual "International Shape Tape Day," which is set on the 1/12 date to celebrate the Shape Tape Concealer that sells once every 12 seconds, according to the beauty brand. If you've yet to try it, the concealer has racked up nearly 12,000 near-perfect reviews on Ulta for its vegan, matte, and full-coverage formula that comes in 30 blend-able shades. It can be used to cover, smooth, and blur imperfections without feeling heavy, and is known to play nice with other products on the face, be they powders or creams.

The product's popularity spawned an entire line, which now includes products like the Shape Tape Glow Wand, a liquid brightener meant for the under eyes, and the Shape Tape Moisturizer that has over 100 five-star reviews on the brand's site. If you're looking to stock up on your makeup bag basics, the Shape Tape collection also includes its 50 shade foundation, setting sprays and powders, primers, brushes, blending sponges, and more.

The sale will be live online at Tarte Cosmetics and in-store at Ulta locations nationwide on Jan. 12. If you're planning to shop in person, you'll get the added bonus of a free, three-piece gift when you buy any Shape Tape Concealer or Shape Tape Glow Wand, featuring travel sizes of the brand's best-selling products.