This Adidas And Missoni Collab Is A Hypebeast's Dream
Catch me in this all summer
High fashion brand Missoni just blessed athletes and hypebeasts alike with its new Adidas collaboration. The colorful patterns of Missoni now cover zip-up sweatshirts, sneakers, and more—and the idea of me getting back in shape and going for a jog never sounded so stylish. (I'm still not going to actually do anything about it, but you bet you'll catch me at your local Trader Joe's rocking this entire 'fit as if I just finished up at Soul Cycle.)
Missoni actually has deep roots in the realm of athletics; founder Ottavio Missoni was a career runner who participated in the 1948 London Olympics. It totally makes sense that his daughter Angela Missoni, now the creative director of Missoni, saw the beauty in continuing that sporty family narrative. "The story of this collaboration started from the idea that both our companies' founders were amazing craftsmen that were constantly pushing the limits of their industry," she stated in a press release. "We hope runners everywhere will enjoy the product range for its creativity and quality above everything else."
The collection is already shoppable now via Missoni, and will become available via Adidas in stores and online tomorrow, April 25. Check out a few of our favorite pieces from the collaboration below, and head over to Missoni to view the entire collection.
Adidas x Missoni, Sweatshirt, $330, available at Missoni; Adidas x Missoni, Shorts, $120, available at Missoni.
Adidas x Missoni, Ultraboost Sneaker in Shock Cyan/Active Red, $280, available at Missoni and Adidas; Adidas x Missoni, Ultraboost Sneaker in Core Black, $280, available at Missoni and Adidas; Adidas x Missoni, Ultraboost Sneaker in Cloud White, $280, available at Missoni and Adidas.
Adidas x Missoni, Sweatshirt, $330, available at Missoni; Adidas x Missoni, Shorts, $120, available at Missoni; Adidas x Missoni, Ultraboost Sneakers in Core Black, $280, available at Missoni and Adidas.
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