The Meaning Behind '4:44' Has Finally Been Revealed
Consider this case closed
Photo courtesy of Tidal
Earlier this week, a series of mysterious 4:44 advertisements started popping up in major cities like New York, Los Angeles, London, and Chicago. Many of us assumed that some sort of Jay Z album was on the table (or a joint album between him and Beyoncé), but boy, were we wrong. Turns out that TIDAL is rolling out a movie starring Mahershala Ali, Lupita Nyong’o, and Danny Glover.
Last night, an official commercial for the film ran during the NBA finals game. Sprint CEO, Marcelo Claure, recently announced the partnership between TIDAL and the telecommunications company with a GIF teaser on Twitter. The NC-17 rated film and other "exclusive content" will be available to subscribers at Sprint.Tidal.com.
Does this whole thing seem like an unexpected departure for Tidal? Well, it shouldn't. Last year, Jay Z was trying to take TIDAL to the next level with the possibility of streaming movies on the platform. What better way to break into the business than with a group of Academy Award-winning actors? Watch out, Netflix!
Get a glimpse at what's to come from the video, below.