absolut transform today tv

our market director tells us why fashion is not frivolous.

by christie chu

Our friends at ABSOLUT believe that taking creative risks can change the world—here at NYLON, we couldn't agree more. So, we teamed up with the brand as their exclusive fashion media partner for the Transform Today challenge. You selected a winner, Abigail Wagner, to fulfill her dream fashion project and we mentored her; now, we're proud to introduce Elyctra, her new handbag line that features unique hardware and cool iridescent insect elements. Go ahead and click on the link below to see our market director, Rachael Wang, discuss why she loves fashion and this awesome new accessories label.

To see more on Elyctra, click here.