With NYC Pride celebration just around the corner, Alexander Wang is launching the collaboration to top all collaborations. The designer teamed up with condom and lubricant brand Trojan for the second time for what might be the cheekiest of capsule collections ever: Protect Your Wang. Pretty good, right?
The limited-edition capsule collection includes a t-shirt, hat, socks, a bandana, and, of course, condoms, all emblazoned with the Protect Your Wang slogan. While it serves to emphasize the importance of using condoms to protect your health, it also gives back. A portion of proceeds, as well as a large overall donation from the brands, will go to the LGBT Center of New York to support its sexual health programs.
“Pride has always been one of my favorite moments of the year, and it’s even more amazing when you can engage with your friends and fans to share an important message that promotes wellness within the LGBTQ community,” Wang said in a press release. “Partnering with Trojan to bring the ‘Protect Your Wang' collection to life has been an inspiring way to create products that have further purpose in supporting initiatives we are both passionate about.”
If you’ll be in NYC for the Pride March on June 24, look for the designer's Protect Your Wang float. Condoms and other goods will be handed out along the way, while Wang himself and 200 members of his squad will participate in the celebrations.
You can start shopping the apparel today online, as well as in the Alexander Wang SoHo location. Each item purchased will come with a condom. Take a closer look at the new merch, below.