Arcade Fire Is Back With A Big And Beautiful New Song
It’s a good day to be an Arcade Fire fan
Armed with some snazzy new jackets, Arcade Fire is back with a new single called “Everything Now.” And when you’re as big as Arcade Fire, releasing a new song on its own isn’t enough, so the band also made a glossy video to go along with it and announced that their new album, also called Everything Now, will be released on July 28. The band built up to the song’s release by exclusively selling it as a 12-inch vinyl at Barcelona’s Primavera Sound festival and by engaging in your usual cryptic online guerilla marketing that is somehow never as mysterious as the artist wants it to be.
As for the song itself, it’s familiar territory for Arcade Fire, which is to say a return to a sound that is big and cathartic, with lyrics and themes that reveal an anxiety about the current state of things. Arcade Fire frontman, Win Butler, recently went on BBC Radio 1 to discuss the inspiration behind the song. “There’s sort of an everything-nowness to life. I feel like almost every event and everything that happens surrounds you on all sides,” he said. “It’s trying to capture some of the experiences of being alive now in all its flaws and all its glory.” Arcade Fire will tour the album, which was co-produced by Daft Punk’s Thomas Bangalter and Pulp’s Steve Mackey, this fall. Watch the video for “Everything Now,” below.