photo by inez and vinoodh

Beauty

editor’s pick: smell me

the best fragrance ads and the perfumes that go with them.

The walls of every bedroom I've ever had have been plastered top-to-bottom with images from magazines. Everything from NYLON covers to Tom Ford for Gucci ads to Juergen Teller photos have acted as de facto wallpaper, though I'd say the most popular thread among the photos I've decorated my life with would be perfume ads. Because the product all perfume ads are shilling is a cool bottle and a scent that (usually) can't be smelled on the page, the campaign images have to sell a mood. That leaves room for creative directors, photographers, and models to go wild and create photographs that are way crazier, cooler, and extreme than normal advertisements or editorials. 

And honestly, an amazing photo really does make me want to buy the scent. Maybe I'm just the ideal viewer for ads (that would really explain why I like Mad Men so much, come to think of it....), but I do actually own about a third of the perfumes on my list of the best perfume ads of all time--a list you can peep in the slideshow!

After you try to pick out a favorite photo, you can join me in my obsession and try out this T-shirt covered in illustrations of perfume bottles from Wacky Wacko. I'm should be upfront about my fragrance craze addiction....

photographed by craig mcdean

THE SCENT: Florabotanica by Balenciaga -- $100

THE GIRL: Kristin Stewart

photographed by tim walker

THE SCENT: Miss Dior Eau de Toilette -- $98

THE GIRL: Maryna Linchuk

photographed by inez and vinoodh

THE SCENT: Narciso Rodriguez For Her Eau de Parfum -- $95

THE GIRL: Carmen Kass

still from film by wes anderson and roman coppola

THE SCENT: Prada Candy L'eau -- $68

THE GIRL: Lea Seydoux

photographed by mario testino

THE SCENT: Coco Mademoiselle Eau de Parfum -- $85

THE GIRL: Keira Knightley

photographed by robert r. taylor

THE SCENT: Calvin Klein Obsession -- $78

THE GIRL: Kate Moss

photographed by juergen teller

THE SCENT: Marc Jacobs Dot -- $72

THE GIRL: Cory Young

photographed by tim walker

THE SCENT: Juice Couture Viva La Juicy -- $70

THE GIRL: Lisa Cant

photo by inez and vinoodh

THE SCENT: Chloe Eau de Parfum -- $95

THE GIRL: Anja Rubik

photographed by mert and marcus

THE SCENT: Tom Ford Violet Blonde -- $72

THE GIRL: Lara Stone

photographed by steven meisel

THE SCENT: cK One Eau de Toilette -- $69

THE GIRL: Kate Moss

photographed by bruce weber

THE SCENT: Ralph Lauren Big Pony -- $55

THE MUSES: A cute dog and a cute boy

photographed by fabien baron

THE SCENT: See by Chloe -- $78

THE GIRL: Bette Franke

photographed by mert and marcus

THE SCENT: Gucci Guilty Black -- $75

THE GIRL: Evan Rachel Wood (guest appearance by Chris Evans)

photographed by juergen teller

THE SCENT: Marc Jacobs Lola THE GIRL: Karlie Kloss