Photograph courtesy of Cheap Monday.


If You Like H&M, Topshop & Reformation, You’ll Love Their Sister Brands

10 sibling labels to know

It's that time of the year when the urge to overturn our closets reaches peak. Unlike spring, fall-going-into-winter is when we pull out all our stashed-underneath-the-bed sweaters and coats and, more often than not, find that we want to replace most of them, be it because of a new outlook on your personal style or a moth infestation of historical proportions. (Yours truly sobbed over a previously beloved, currently moth-devoured Vince sweater just last week before proceeding to donate it to a clothing recycling center.)

Which brings us to all those empty shelves waiting to be filled with new winter essentials. While a trip to longtime basics favorites, like Topshop and H&M, may seem like a no-brainer, recently we've decided to step outside our sartorial comfort zone and expand our shopping arsenal to include new darlings that don't stray far from what we already like.

With recent news of Zara's sister brand Bershka opening a physical space in the U.S. and Lazy Oaf launching a new label under its umbrella, we decided to take a look at all of the brands we love that have big or little sisters that we can also come to be obsessed with. Here are the 10 sister brands we are looking into this fall to restock our wardrobes.

Photo courtesy of Cheap Monday

If you love H&M, you will love... Cheap Monday

Fast fashion giant H&M comes from a big family of siblings that includes beloved brands like & Other Stories and Cos. While there are many other brands worth looking into for fall (Monki, Weekday, Arket), we, personally, have a soft spot for Cheap Monday. While it's notably edgier and grungier then its Swedish counterpart, its selection of Cool Girl™ essentials are never not versatile and unexpected.

If you love Topshop, you will love... Miss Selfridge

Topshop's party-loving younger sister will make a dent on your credit card come holiday season; sequins, velvet, and metallics make up Miss Selfridge's DNA. The brand is known for affordable looks that are as glam as they are rebellious. For the U.K. chain's more minimal and proper cousin, check out Dorothy Perkins.

Photo courtesy of Comptoir de Cotonniers

If you love UNIQLO, you will love... Comptoir des Cotonniers

Fans of Japan's notoriously minimalist and uniform clothing brand will find a kindred spirit in the French brand Comptoir des Cotonniers. While the label may have shuttered its physical U.S. stores almost two years ago, you can still purchase its collection of winter-ready basics, that includes the comfiest of coats and the softest of sweaters, from the e-commerce store and at other retailers. Fun fact: Fast Retailing, the parent company of both brands, also owns Helmut Lang, Theory, and J Brand.

Photo courtesy of Claudie Pierlot

If you love Sandro, you will love... Claudie Pierlot

Sandro and Maje are two of my favorite fashion labels, so it's no surprise that I have become equally obsessed with its sister brand Claudie Pierlot since being introduced to it recently. The French brand exudes unabashedly Parisienne vibes with its razor-sharp tailoring on blazers and pants, retro-esque shift dresses, lots of leather, and (mais oui) stripes.

Photo courtesy of Paige

If you love AllSaints, you will love... Paige

While you might already be familiar with the premium denim brand Paige, did you know that it's owned by the same parent company as U.K.'s coolest retailer? Neither did we. And while the two couldn't seem more different from each other on first glance, if you were to look at Paige's most recent offerings, you would find sleek jumpsuits, biker chic jackets and accessories, and sexy sheer blouses that all give AllSaints a run for its money.

Photo courtesy of Uterque

If you love Massimo Dutti, you will love... Uterqüe

Zara's older sister brand, Massimo Dutti, has been slowly making its way around the U.S. in the past few years. If its grown-up sensibilities appeal to you more than Zara, check out Uterqüe, the Spanish label that carries some of our favorite winter footwear (but actually, I bring newly bought Uterqüe boots back whenever I am in Europe) and leather pieces. My other favorite Inditex brand is Oysho, a paradise for sleep, athleisure, and lingerie lovers, and yes, I lug pajamas and workout clothes back from Europe, too. 

Photo courtesy of Equipment

If you love Joie, you will love... Equipment

I know what you're thinking: I love Joie, but I've never been into Equipment and its classic blouses; it's just not my style. While I would disagree and say that Equipment is actually a natural counterpart to Joie, I may be biased, seeing as own maybe 10 blouses in different colors and patterns. Recently though, the brand has majorly expanded its ready-to-wear to include some killer dresses and pajama pantsuits in off-kilter patterns. I myself may or may not have just bought this robe jacket and floral pants that I plan to wear all season.

If you love Reformation, you will love... Reformation Jeans

While sharing the same e-commerce space as its big sister company, Reformation Jeans, a 46-piece collection of basics and denim from our favorite sustainable label, considers itself its own brand. Not only does this laid-back label continue to expand Reformation's ethical ethos, by making all the pieces from recycled materials, dead-stock fabrics, and sustainably sourced fibers, but it's much more affordable than its more dressy counterpart, with everything priced between $28 to $128.

If you love Victoria’s Secret, you will love... La Senza

Tired of your routine runs to Victoria's Secret to stock up on your lingerie needs each season? Same. Which is why we have recently turned to Canada's favorite lingerie, sleepwear, and loungewear label to restock our underwear drawers. While the selection is not very different from what its American sister offers, prices tend to be a little more affordable here, which is always a plus.

If you love Warehouse, you will love... Coast

Unless you happen to have lived in the U.K. or work in the fashion industry, chances are you're just as unfamiliar with Warehouse as you are with Coast, which is why we left it for last. If that's the case, here's a quick 101: Warehouse is a brand created for the modern city woman who wants her clothing to take her seamlessly from the office to a business meeting to a night out, with clothing exuding an effortless and versatile fashion-forward aesthetic. Now that you're a fan, may we suggest checking out Coast, the dressier sister brand that Warehouse consults before a formal party or big night out?