Introducing beer into your hair care routine has been written and blogged about for a while now, but the idea of dumping a cold one on my head never sounded appealing. Eau de Frat is just not an eau I gravitate toward. However, after a countless number of bleach jobs and the daily ritual of straightening my naturally curly locks, I was in the market for something I could use more regularly than a hair mask, that would help my hair thrive.
That’s where Bröö comes in. Founded in 2010, Bröö’s products combine the benefits of beer with salon-quality scents. They’re also color safe and free of parabens, phthalates, dye—basically all the stuff that’s not good for your hair. The malt in beer smoothes hair, while yeast adds strength and volume. Bröö blends microbrewed beers with natural ingredients for three exceptional lines of products: a thickening line, a moisturizing line, and an invigorating line. Each mixes malt, freshly hopped craft beer with various proteins, butters, B vitamins, minerals, and caffeine to wake your scalp up. (Spoiler alert: it does.)
Curious, I tried out all three and upped washing my hair twice a week to four. Since Bröö ia super affordable (under $8 a pop), I felt comfortable using it more frequently than my sulfate-free Reference of Sweden .551 products. The results were intoxicating. Some worked better than others, but 10s all around. Read on for my breakdown of each. It’s like hair of the dog for your hair.