A few years ago, joining Snapchat meant one of two things: you were looking for a safe place to send nudes through, or simply a place to send weird, gross selfies to your friends from. Now, with the addition of the story feature and stickers, it’s transformed from a sexting haven into a social networking platform all of its own. Yes, things have gotten a bit more complicated, but exponentially more fun as a result.
While likes, comments, and followers may seem like a petty thing to worry about (and they sometimes totally are), they’re invaluable when you’re trying to build your personal brand, or even just when you’re sharing products and causes that are near and dear to you. Luckily, though, Snapchat is totally different from YouTube, Instagram, Twitter, and basically every other social media platform. It isn’t about stats—it’s about engaging your audience with compelling snapshots from your life. Self-expression is key, and by experimenting alongside your followers, you’ll be ushered into a new era of Internet fame.
Click through the gallery below to find out how to use Snapchat to your greatest advantage.