insta files friday: 10 jewelry feeds on instagram

the bling ring.

by emma orlow

These days, Instagram is truly where we stay up-to-date on our favorite new jewelry brands. As much as we dream of being as poised as Audrey Hepburn in the opening scene of Breakfast at Tiffany's, the 21st century gal's version of window shopping often takes the form of browsing Instagram from the comfort of her bed. The pastries and coffee are the same, but instead of purusing in a glamorous costume designed by Givenchy, it's usually in an oversized t-shirt designed by Hanes. So, now it's time for us to share our 10 favorite jewelry brands we love to follow on Instagram. They're no Tiffany's, sure, but we promise you they've got a style all their own. 

This is a whole new meaning of the bling ring. 


If you combined the brain of Sweeney Todd and Salvador Dali, you'd get Delettrez' colorful jewelry, which that uses wordplay as its medium. A giant, surreal ear as an earring? Don't mind if I do.

Combining bad-ass hoops with a super-fun colored pom pom center is basically the manic pixie dream girl of earrings. 


Since starting her eponymous line in 2006, Pamela Love has been designing for the bougie bohemian witch and celebrity clientele alike.


A former runway designer, Jennifer George—the granddaughter of machinist Rube Goldberg—now runs her namesake accessories line out of her Upper West Side studio. Every item is composed of charms from fleamarket trips around the country and beyond.

PS—If she doesn't already sound cool enough, she also goes by the name of "Puffmommy."


Glow-in-the-dark earrings in the shape of smiley faces, butterflies, and flower power. Perfect for your next disco, slumber party, or haunted house hangout.


A necklace for every emojinal situation.


With locations in L.A., Manhattan, Brooklyn, and a recent speciality store that opened up as well, Verameat is a force to be reckoned with. And so are its rings in the shape of baby heads, hamburgers, mermaids, and buttered knives.


Sorelle is the go-to spot for filling your ear with lots of little metal piercings.


U.K.-based Tatty Devine is the master of oversized, colored lucite. Think giant lobster necklaces and signature nameplates that say "Vibes,"


Nope, this isn't the '90s cartoon CatDog. This is CatBird, a speciality jewelry shop. They sell lots of different types of jewelry but our favorite are their hoops. Hoop to it!