Psych-pop band Jaill’s newest video manages to match its stimulating visuals with the mood of their sound. Known for the eccentric juxtapositions in their music—that is, incorporating psychedelic and poppy sounds with darker, troubling lyrics—Jaill just released their new album, Brain Cream, on Burger Records.
Their latest video for the song “Change Reaction” features animations that initially make the song appear distinctly innocent and youthful, but darker themes soon emerge. The video grows increasingly surreal and even a bit grotesque, despite remaining an animated work—much like the song itself, which balances an upbeat melody with lyrics like, “My love is gonna destroy you again.”
“I wanted an animated, cartoonish video for this song, and Helen Poser had the idea for stop animation and she wanted to paint it. We brainstormed the concept together focusing on the chorus, ‘My love is gonna destroy you again,’ and came up with the idea of the boy stealing from the unicorn to improve himself, but also destroying the unicorn,” the band’s frontman, Vincent Kircher said. “This imagery is actually where the title of the album Brain Cream came from. And then when he shares the brain cream with the girl that he’s fallen in love with, she turns out to be a devil and he is destroyed. There’s some greed in all of our love.”
Don’t forget to follow Jaill on Facebook and on tour on these dates:
Fri. Aug. 28 - Detroit, MI @ UFO FactorySat. Aug. 29 - Cincinnati, OH @ Northside Yacht ClubSun. Aug. 30 - Bloomington, IN @ The Bishop BarMon. Aug. 31 - Chicago, IL @ Empty BottleTue. Sept. 1 - Milwaukee, WI @ Lucky CatWed. Sept. 9 - Boise, ID @ The WatercoolerThu. Sept. 10 - Seattle, WA @ The LoFiFri. Sept. 11 - Portland, OR @ The KnowSun. Sept. 13 - San Francisco, CA @ Hemlock TavernTue. Sept. 15 - Phoenix, AZ @ Rhythm RoomFri. Sept. 18 - McAllen, TX @ Yerberia CulturaSat. Sept. 19 - Houston, TX @ The ShopSun. Sept. 20 - New Orleans, LA @ SiberiaMon. Sept. 21 - Birmingham, AL @ The SaturnTue. Sept. 22 - Nashville, TN @ The Basement East--