Entertainment

This Psych-Pop Band’s Newest Video Is A Surreal Masterpiece

Psych-pop band Jaill

's newest video manages to match its stimulating visuals with the mood of their sound. Known for the eccentric juxtapositions in their music—that is, incorporating psychedelic and poppy sounds with darker, troubling lyrics—Jaill just released their new album, 

Brain Cream,

on Burger Records.

Their latest video for the song "Change Reaction" features animations that initially make the song appear distinctly innocent and youthful, but darker themes soon emerge. The video grows increasingly surreal and even a bit grotesque, despite remaining an animated work—much like the song itself, which balances an upbeat melody with lyrics like, "My love is gonna destroy you again."

"I wanted an animated, cartoonish video for this song, and

Helen Poser

had the idea for stop animation and she wanted to paint it. We brainstormed the concept together focusing on the chorus, 'My love is gonna destroy you again,' and came up with the idea of the boy stealing from the unicorn to improve himself, but also destroying the unicorn," the band's frontman,

Vincent Kircher

said. "This imagery is actually where the title of the album

Brain Cream

came from. And then when he shares the brain cream with the girl that he's fallen in love with, she turns out to be a devil and he is destroyed. There's some greed in all of our love."

Don't forget to follow Jaill on

Facebook

and

on tour on these dates:

Fri. Aug. 28 - Detroit, MI @ UFO Factory

Sat. Aug. 29 - Cincinnati, OH @ Northside Yacht Club

Sun. Aug. 30 - Bloomington, IN @ The Bishop Bar

Mon. Aug. 31 - Chicago, IL @ Empty Bottle

Tue. Sept. 1 - Milwaukee, WI @ Lucky Cat

Wed. Sept. 9 - Boise, ID @ The Watercooler

Thu. Sept. 10 - Seattle, WA @ The LoFi

Fri. Sept. 11 - Portland, OR @ The Know

Sun. Sept. 13 - San Francisco, CA @ Hemlock Tavern

Tue. Sept. 15 - Phoenix, AZ @ Rhythm Room

Fri. Sept. 18 - McAllen, TX @ Yerberia Cultura

Sat. Sept. 19 - Houston, TX @ The Shop

Sun. Sept. 20 - New Orleans, LA @ Siberia

Mon. Sept. 21 - Birmingham, AL @ The Saturn

Tue. Sept. 22 - Nashville, TN @ The Basement East

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