Watch Jimmy Kimmel and Matthew McConaughey Star in a Fake Commercial

to try and save a local video store

Jimmy Kimmel kicked off his five-night stand at SXSW with a gag-heavy bit starring himself and the pride of Texas, Matthew McConaughey, in a commercial for a local video store. In the streaming era, Vulcan Video is a rare bird—an independently owned movie emporium that still boasts obscure titles and an extensive VHS collection. So, in the face SXSW-style corporatization, Kimmel and McConaughey came to its rescue with these delirious ads that riff on everything from McConaughey's famous catchphrase to his legendary appearance in Texas Chainsaw Massacre: The Next Generation. It's enough to make us long for the days of browsing through sections and late fees. Also: free parking.