Kelela Goes Full Sims In New “Frontline” Video

A true millennial visionary

Each video Kelela’s released from her debut album, Take Me Apart, has been a vision. “Blue Light” found the singer having intercourse with her hair. “LMK” was a nostalgic nod to ‘90s R&B videos. Her latest visual, “Frontline,” throws us into another time machine, back when The Sims was everyone’s favorite after-school activity.

An animated Kelela is seen dumping her boyfriend and, after shedding one solitary tear, driving away in a silver Mercedes convertible. Scenes of her smoking a joint and dancing with friends are interspersed between flashback scenes of her now-defunct relationship. The song is a personal one for Kelela. She wrote it while going through her real-life breakup, and it's about two exes going their separate ways. And so the decision to tell that story in character makes the video even more intriguing. "With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way," Kelela told Rolling Stone. "It's about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman."

“Frontline” was animated by media artist Claudia Mate and you can watch the full video below.