The Little Black Primer by Estée Lauder featuring Kendall Jenner

but it isn’t what you think.

by landon peoples

If you thought the Kendall Jenner takeover was reaching a lull, think again. The young model is coming to TV sets soon — and not in a Keeping Up With The Kardashians way, either. Gosh, it seems like just yesterday we were watching Kylie's other half on schooling her mom on the fact that money indeed grows on trees...

Following the initial launch of the Kendall Jenner for Estée Lauder frenzy comes her first product commercial for the beauty mega-brand. The clip itself is quite bold, so we only hope the mascara—which retails for $24—carries the same impact.

After numerous appearances in Vogue and runways across the world, we've noticed Kendall's face is perfect for the no-makeup makeup look. What better tool to add to your top shelf than the Little Black Primer? Like the brand's initiative to cast a Kardashian in the first place, the mascara comes as a surprise in the world of eye tools. The LBP is a no-brainer, lifting lashes and holding them in place. The only disappointing thing about this commercial is that a set of legs like that aren't included with purchase. Nuts.

Head over to Esté to learn more.