Attention all music and makeup junkies! What happens when you mix some of today’s hottest musical artists with a cosmetics brand known to push makeup boundaries? Meet MAC ’s newest venture: Future Forward. The campaign is an ongoing series focused on powerful women that are dynamically changing the music industry. So who are they? Tinashe, Halsey, Dej Loaf, and Lion Babe’s Jillian Hervey. The distinctive musical styles that each of these women represent acted as the main sources of inspiration for their respective products, which include an eye shadow palette, lipstick, lipglass, and liquid liner.
“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” Senior Vice President and Group Creative Director James Gager said in a statement. “We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our MAC fans, to new people.”
MAC’s Future Forward collection will be available in stores and online starting on March 17 with the last product released on April 28. Check out all of the products in the gallery, above!