What's been the biggest surprise since FROOT came out?
The biggest surprise is how far I've gotten without radio and media. I haven't one television show. For me, it's less about the album and more about the fans; learning to rely on your fanbase to get somewhere. I'm a bit past charts. It's not like I want to be a Top 40 artist anymore. But, it's still amazing to see presales — like in the U.S. — were incredibly high. I didn't have to compromise anything. I did it how I wanted and it's worked because of the type of fanbase I have.
Are you finding that the more active you are on social media, the less you have to do the traditional promotional tour?
Interesting! Kind of. However, if I hadn't done Electra Heart and hadn't had "Primadonna" or "How To Be A Heartbreaker," I wouldn't have as big a fanbase. Once you're in a position with that support, I think you can pick your own way. And, you should be doing that. With artists, there's this whole catch-22 of creating the art you want while not having to compromise anything to get it out. It's very difficult in the beginning.
What did you have to compromise in the beginning?
I felt a personal pressure to be commercial and make a certain type of music. For example, with Electra, I wanted to make a contemporary pop album — not because I love, love, loved the genre, but because I knew I couldn't get anywhere in the U.S. on the radio with this sound. I was very much told that by my label. I'm very open about that. I love the songs I made for that, but it was a very conscious decision. And, now I'm like, 'I've done that' and I don't want to do it again. I don't have to.
You take whatever you learned from the last project and apply it to the new one.
Totally! Say, for example, I wanted to stay with that sound; it wouldn't make sense to do the Dr. Luke thing as Marina. It wouldn't be good for me.