NARS Taps Bella Hadid To Star In Its Edgy Fall Campaign

Everywhere you turn nowadays, there’s a Hadid. Last year, it was mostly Gigi popping up with campaigns and contracts alike. This year, it’s all about Bella. From Nike to Fendi and Versus Versace (we’re definitely missing some, but that’s an overview), the 20-year-old is landing campaigns like it’s her job, I guess, because it is. She’s continuing her reign today as the new campaign model for NARS’ fall collection.

Bella was tapped to front the brand’s new Powermatte Lip Pigment products. NARS founder and creative director, François Nars, was inspired “by the rebellion and self-expression of the Rock and Roll era,” something that comes through thanks to Bella’s shaggy, Patty Smith-esque hair and smoky eyes.

The actual lip product will be available July 6 on NARS’ website and in the brand’s stores. It comes in 20 different shades, all with names that follow suit with the rock theme, like “Save the Queen,” “London Calling,” “Walk This Way,” and “Light My Fire.” Francois noted in a statement that Bella felt like the right person to bring this particular product to life. “I love Bella. She has a very strong and powerful look that I think is very well suited to a bold product, like Powermatte,” he said.

Check out images from the campaign, as well as every Powermatte shade available, in the slideshow below. 

NARS, Powermatte Lip Pigment in American Woman, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Don't Stop, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Done It Again, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Get It On, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Get Up Stand Up, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Give It Up, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Just Push Play, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Just What I Needed, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Light My Fire, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in London Calling, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Low Rider, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Paint It Black, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Rock With You, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Save The Queen $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Slow Ride, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Starwoman, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Under My Thumb, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Walk This Way, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Warm Leatherette, $26, available July 6 at NARS.

NARS, Powermatte Lip Pigment in Wild Night, $26, available July 6 at NARS.