Photo courtesy of OUAI


Our Favorite Hair Care Brand OUAI Is Launching Its First Fragrance

Three of them, at that

If you’re a lover of OUAI hair care (who isn't?), then you’re going to freak out over what's to come. The beauty favorite is launching its first-ever fragrance. Even better? There are three of them.

Launching tomorrow, the set includes three signature rollerballs inspired by OUAI founder and celebrity hairstylist, Jen Atkin, who named the fragrances after some of her favorite cities in the world. The scents, named Rue St Honore, Mercer St, and Melrose Place, are all new launches, but loyal OUAI fans will recognize these perfumes by their classic OUAI product smell.

These fragrances have been a long time coming too. “We received an unbelievable amount of DMs from our followers asking us to create fragrances from our scents,” Atkin said in a press release. “Having a large audience has allowed us to listen to what women really want and getting their feedback on what products OUAI should come out with next.” And we’re so glad they did.

For $42, here’s a quick rundown of what you get: Rue St Honore has a floral fragrance with hints of violet and gardenia, Mercer St has an airy floral-musky mix with hints of Italian lemon and Turkish rose, and Melrose Place has a warm rose fragrance with hints of bergamot, lychee, and cedarwood. We don't know about you, but we think we know what's going at the top of our holiday wishlist. 

Available starting tomorrow, December 1, the fragrance trio will be available exclusively at