Prada’s recipe for creating their men’s spring/summer campaigns is pretty simple: take some of-the-moment actors, mix in some proven vets, let them simmer in front of a brilliant photographer’s lens voila: you have ads!
For their latest campaign the Italian fashion house made the no brainer choices of Miles Teller, Jack O’Connell, and Ansel Elgort—arguably the three biggest breakout male stars of 2014—as well as Ethan Hawke, who strode back into the spotlight on the heels of the one the year’s most talked about films, Boyhood. The new campaign marks the first time in two years that Prada hasn’t used actor Dane DeHaan as one of their models, who in years past has been joined by names like Aaron Taylor-Johnston, Willem Defoe, and Gary Oldman.
The photos, which were shot by Craig McDean, show the actors being all sinister. Hawke is building a creepy shrine to his ex-wife. Elgort is skinning an orange alive. Teller is drawing a map to the body, and O’Connell is washing down that cyanide pill. Dark.
For Prada’s official take on what’s going on here, see below.
“Photographer Craig McDean shoots the cinematic cast between London and New York. But the sense of place in is more psychological than geographical. Close-ups of hands, faces and agitated outlines conjure a sense of the unknown.”
“Objects, knife, orange, dice, prism, compass, pen, lens, pendulum are picked up, moved, balanced. Pensively scrutinized. Familiar things become less than familiar the more they’re looked at. As if the magical forces that make the world seem so normal have, for an indeterminately short time, revealed their strangeness.”
We weren’t that far off. See the rest of the images below.
Photos courtesy of Prada.