Project Everyone Revitalized The Spice Girls’ “Wannabe” Video
Injecting the classic with a new breed of girl power
It's been 20 years since the Spice Girls released their "Wannabe" video and helped bring girl power to the forefront of mainstream culture. Now, Project Everyone is repackaging the band's message to advocate for gender equality.
Featuring women from around the world (India, Nigeria, South Africa, the U.K., Canada, and the U.S., specifically) the new short showcases some of the most timely feminist causes: the fight to end violence against girls and child marriage, access to quality education for all girls, and the right to equal pay for equal work. The video is part of the UN's Global Goals campaign, which hopes to eliminate injustice, inequality, poverty, and climate change. Directed by MJ Delaney, it hopes to ensure that women's voices are considered and heard by UN leaders in September.
Not only does the video serve as a reminder that women still have a long way to go in the fight for equal rights, but it also includes a call to action, asking that women share their hopes and wants on social media using #WhatIReallyReallyWant. As the video's description says, "2016 is our chance to use our collective power and tell world leaders what we really really want for girls and women... The Global Goals will only ever be achieved if governments, businesses, communities and YOU invest in girls and women."
Not surprisingly, one Spice Girl has already shared her support for the video. "How fabulous it is that after 20 years the legacy of the Spice Girls’ girl power is being used to encourage and empower a whole new generation?" Victoria Beckham told The Guardian. Indeed. Watch the video, above.