The 1975’s black-and-white days are long gone. (Diehards will note that its last few videos off its debut LP were drenched in color—de-saturated, but still…) Now, the Manchester quartet is full-blown pastel and tipping many hats to David Bowie. Their latest track, “Love Me,” is riddled with vocal inflections akin to the British icon’s own unique deliveries. The video, refreshingly, does not follow suit.
Instead, “Love Me” stays true to its lyrics about fame and the downfall of success and excess. Matt Healy romps around between cardboard cutouts of Miley Cyrus, Harry Styles, Charli XCX, Rita Ora, and more. It’s a tongue-in-cheek, pink-hued commentary on what it means to be a rock-and-roll star in the digital age. There’s still love, money, sex, drugs, and Champagne—only it’s bubblegum flavored. Here for it.
“Love Me” is the first single off The 1975’s forthcoming, sophomore album I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It.