swatch goes back to the future…

by liza darwin

Thanks to Swatch, we have a whole new reason to put our phones back in our purses and use an actual watch to tell time.

This fall the brand is upping the ante with a new collection of touch screen timepieces. With large screens, LCD dials, and 6 functions (including time, date, chrono, alarm, timer and beep), it's like the iPhone for your wrist.

Sure, the bold black, white, and neon hues are guaranteed to spunk up pretty much any outfit. But our favorite part about this watch has to be the fact that the seconds are supersized, giving the tick-tock sensibility a futuristic spin.

The only bad news? Prepare to kiss all your excuses for ever being late goodbye...

Available October 26 at Swatch stores.