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Urban Decay Is Launching The Ultimate Summertime Scent

The beachy fragrance of our dreams

Urban Decay, the cult beauty brand responsible for some of the greatest beauty collabs and best liquid lipsticks of our time, has some exciting news. While we’ve long obsessed over each NAKED palette launch since the frenzy began, we can now smell naked. Well, sort of.

The brand, just a few months after taking a dive into skin care, is set to release a perfume oil as part of their summer launches. The scent, called Go NAKED, pays homage to that feeling you get after a swim in the ocean. You know the one: salty beach air, sun-kissed skin.

Inspired by founder Wende Zomnir’s love for the oceanside, the concentrated perfume oil will smell of lavender and orange blossom—both relaxing and uplifting—with notes of bergamot, neroli, citrus, and jasmine. Being that it's concentrated, a little dab on your wrists and neck should be all you need to keep you smelling beachy keen (see what we did there) all day and night. Its roll-on packaging makes it the perfect essential to throw in your bag, whether you’re headed to the beach or office. It’s pretty much destined to be the scent of the summer for laid-back girls everywhere.

Sephora VIB members can snag a roller for $24 starting on June 3, before the scent officially launches on starting June 7.