Cultures come together during SXSW. It’s then that Austin, Texas, becomes a melting pot of musical genres and the people that make it, consume it, and breathe it. We were lucky enough to have Zara Larsson kick back for a day and play our SXstyle party. The 18-year-old Swedish pop star is swiftly becoming the next big thing. Uh, how many people at that age land a major campaign like she did with Clinique’s Play With Pop? Talk about a wunderkind. It’s no secret as to why, though. She’s as bubbly as her music. So, let’s get to know her a little bit more, shall we? Clinique’s bringing us behind the scenes of her SXstyle performance, showing us the ins, the outs, the pops of color, and pops of personality. You may even learn a few Swedish slang words along the way, too. Slay, Zara. Keep on being kattig.
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