We Tried All The Celeb-Owned Beauty Brands — These Are The 8 Best

From Rhode to Fenty, and everything in-between.

Written by NYLON Editors

We know, we know — these days, even hearing the phrase “celebrity beauty brand” elicits an almost-immediate eye roll. Why does being a good actor mean that we should trust you with our hair care? What does being famous have to do with creating a skin care brand? These are the questions we find ourselves asking every time a celebrity announces they’re starting a beauty venture, and TBH, most of the product don’t live up to their initial buzz. There are a select few products, however, that are worthy of spotlighting — because, as we’ll begrudgingly admit, they’re really just that damn good.

Whether it’s in the high-tech formulations, aesthetic packaging, or just that special something that makes us reach for it time and time again, these are the eight best products from our celeb-owned brands — Fenty, Rhode, Rare, to name a few — that are more than just hype. Keep scrolling to see them all.

Alicia Keys’ Calming Body Scrub

Halsey’s Super-Pigmented Shadow

Hailey Bieber’s Hydrating Lip Treatment

Selena Gomez’s Juicy Lip Oil

Rihanna’s Volumizing Mascara

Jennifer Aniston’s Conditioning Cream

Hayley Williams’ Hair Color Helper

Scarlett Johansson’s Refreshing Cleanser

Photographs by Xin Xin

Prop Stylist: Xin Xin and Emma Chao

Set Designer: Emma Chao

Executive Beauty Director: Faith Xue

Photo Director: Alex Pollack

SVP Creative: Karen Hibbert