The 2023 NYLON Beauty Hit List

At NYLON, we believe that beauty is deeply personal — but that doesn’t stop us from trying every product that lands on our desks and shouting our favorites from the rooftops. For the 2023 NYLON Beauty Hit List awards, our team of writers, editors, and contributors combed through their bathroom cabinets and tested out the newest, buzziest launches to curate a roster of 91 winning products we’d recommend to anyone. From high-tech devices and hair holy-grails to celeb-owned brands (that are actually good) — if it’s come up in your group chat, we’ve probably tried it. Ahead, meet the winners of NYLON Beauty Hit List Awards. We hope you find a new favorite.


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Photographs by Xin Xin

Prop Stylists: Xin Xin and Emma Chao

Set Designer: Emma Chao

Executive Beauty Director: Faith Xue

Photo Director: Alex Pollack

SVP Creative: Karen Hibbert