If there’s one thing TikTok has done, aside from teaching making learning viral dances a national pastime, it’s shake up the beauty industry. Instead of turning to online review sites, often people are finding thier new favorite beauty products from “skinfluencers” and beauty gurus on the app.
Although you can’t smell through a screen, TikTok has even managed to make certain perfumes go viral and have made these the must-have scents of the year. From “clean girl” smells to new celebrity scents, here are the perfumes that completely took over in 2021.
All of Stockholm-based Byredo’s luxury perfumes have taken off in recent years– the brand’s signature minimalist bottles are in just about every shelfie you see. But Gypsy Water, in particular, is an Instagram favorite and features fresh notes of bergamot, lemon, pepper, and juniper berries.
We can thank the queen of smelling good (RiRi, of course) for this spicy, enthralling unisex scent. Fenty Eau de Parfum clings to your skin in a really sensual way and it lasts all day, with rave reviews on social media by those who got their hands on it (the drops keep selling out).