Juvia's Place Nude Lip Collection
Courtesy of Juvia's Place


This Juvia’s Place Lip Product Launch Features A Nude For Every Skin Tone

The brand's beloved creamy formula in 19 new shades.

One beauty brand is simplifying the process of finding the perfect shade of nude-colored lip product that works for your skin tone. On Tuesday, July 14, Juvia's Place shared the details behind its latest lip launch, the Nude Collection. Featuring 19 new shades, the collection delivers on a promise of having a nude suited for every customer.

The beloved viral beauty brand is familiar with creating inclusive offerings. Previously winning over the Internet with eye shadow palettes specifically created for darker skin tones, the brand has only continued to grow, arriving in Ulta stores back in 2018. With the Nude Lip Collection, Juvia's Place is expanding on its collection of makeup must-haves, unveiling additional matte lipsticks, lip liners, and glosses.

You can splurge on the entire set of every new product or pick and choose which tool to add to your routine. The collection starts off with 12 hues of matte lipsticks separated into three color categories: peach, chocolate and mauve. Each lipstick retails for $14 and features a hydrating matte formula that makes the product perfect for long, everyday wear.

In addition to matte products, the launch comes with two variations on a lip gloss. There's the traditional Glass Gloss, which gives you shine without the stickiness, and The Lip Reflect, which comes in a creamy formula. Glosses retail for $13 and come in hues including sheer, golden shimmer, and a dusty pink.

A set of six new Lip Liners round out the collection, with shades including a dark plum named Scorpio, a dark rose called Lush, and a soft brown beige called Sweet Nothing. The liners retail for $10 each, and like the rest of its nude collection counterparts, products are packaged in tubes and cases of a rich pink color.

The entire collection is now available through the Juvia's Place website, and according to an Instagram comment from the brand, the collection will also be available at Ulta in September.