Courtesy of Dumbgood x Blockbuster

Entertainment

Dumbgood Is Bringing Back Blockbuster For A Nostalgic Pop-up

Be kind, rewind

If you long to once again wander the VHS-filled shelves of Blockbuster, clear your weekend schedule: Apparel brand Dumbgood is bringing it back for a limited time. Starting Friday, anyone in New York City will be able to take a step back in time and stop by the Dumbgood x Blockbuster pop-up shop, and secure bright blue-and-yellow throwback merch to commemorate the experience of our youth.

According to a press release, the pop-up "replicates the iconic interior of our favorite '90s video rental spot with shelves of classic VHS tapes, packaged candy and popcorn, an Insta-worthy VHS wall, and of course, Dumbgood's signature streetwear-meets-pop-culture merch." A handful of designs from the collection are available to shop online at Dumbgood, in case you can't make it to the pop-up shop, but other items — like the 14K gold necklace and VHS case socks featuring the "Be Kind Rewind" slogan — will be available for purchase only at the pop-up itself.

Dumbgood will also be selling some of its evergreen merchandise — think Buffy, Goosebumps, and more — as well a not-yet-announced collab that will drop later this week, all in time for holiday gifting. The shop is located at 13 Crosby Street in New York City, and is open from 10am to 7pm on December 6 through December 15.

Take a peek at the Blockbuster collab below.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, 14K Gold Necklace, exclusive to pop-up.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Blockbuster Logo Hit Blue Sweatpants, $90, available at Dumbgood.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Mug, exclusive to pop-up.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Blockbuster Two-Tone Logo Mini Sling Backpack $60, available at Dumbgood.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Blockbuster Logo Hit Blue Hoodie, $90, available at Blockbuster.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Keychain, exclusive to pop-up.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Striped Long-Sleeve Tee, exclusive to pop-up.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Blockbuster VHS Tote, $68, available at Dumbgood.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Membership Card, exclusive to pop-up.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Blockbuster Long Sleeve Tee, exclusive to pop-up.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Blockbuster Be Kind Rewind Blue Tee, $48, available at Dumbgood.

Courtesy of Dumbgood x Blockbuster

Dumbgood x Blockbuster, Be Kind Rewind Socks, exclusive to pop-up.