VENICE, ITALY - AUGUST 31: Lady Gaga walks the red carpet ahead of the 'A Star Is Born' screening during the 75th Venice Film Festival at Sala Grande on August 31, 2018 in Venice, Italy. (Photo by Laurent KOFFEL/Gamma-Rapho via Getty Images)
Laurent KOFFEL/Gamma-Rapho/Getty Images


Lady Gaga Is The New Face Of Dom Pérignon

Pop the bubbly while streaming “Babylon.”

Lady Gaga had some fun with her limited-edition Chromatica Oreos earlier this year, and now she’s moved on to more expensive pastures — Dom Pérignon champagne.

The pop star and actress is collaborating with the famed French champagne company in a new campaign, which will include limited-edition bottles and a sculpture designed by Gaga herself. "[Dom Pérignon’s] tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely," she said in the Instagram video announcement. "And I am thrilled that we will be able to celebrate this together."

The campaign still feels very Chromatica-core, with a bubblegum pink-haired Gaga looking like some sort of magnificent phoenix risen from the ashes (of 2020? Her botched Chromatica rollout? Who’s to say, really...) and clutching a vintage 2006 bottle of Dom Pérignon Rosé in her sharp talons. The collaboration will also include a film made with with artist Nick Knight, which debuts April 6.

Get ready to pop a bottle of Lady Gaga-approved champagne while dancing the to Chromatica banger “Babylon” by watching the video below, which of course includes Gaga throwing in a little French because, deep down, she’s still very much a theater kid.