Pure Beauty & Aries Is The Latest Fashion-Meets-Cannabis Collab

Featuring apparel and a brand new strain.

Feb. 4, 2022

Los Angeles cannabis brand Pure Beauty is expanding into the fashion space with its new collaboration with London-based label Aries. The collection includes four pieces of apparel and a brand new weed strain called “Gateway.” Ahead, learn more about the collab, which is available now, and where to shop the exclusive drop.

Michael Tyrone Delaney/Courtesy of Pure Beauty

The collab’s custom strain, titled “Gateway,” is inspired by psychedelic effects of cannabis and comes in Pure Beauty’s signature cigarettes. The artsy packs of five ($45) is exclusively available at MedMen in California.Michael Tyrone Delaney/Courtesy of Pure Beauty

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