Courtesy of Ganni/Emmie America

Fashion

Ganni And Juicy Couture Teamed Up For A Y2K-Inspired Collection

From velour sets to colorful monogram pieces, the range celebrates Hollywood’s most iconic “It” girls.

by India Roby

On Monday, March 28, Copenhagen-based cult-favorite label Ganni announced its latest collaboration with none other than beloved aughts brand Juicy Couture, set to reimagine iconic silhouettes like Juicy Couture’s rhinestone velour tracksuit, colorful monogram pieces, and more.

Courtesy of Ganni/Emmie America

With the collaboration coming out later this week, get a sneak peek of everything you can expect to shop from the Ganni and Juicy Couture collection, ahead.

Courtesy of Ganni/Emmie America
Ganni is teaming up with Juicy Couture to launch an exclusive, 13-piece collaboration, including fun logo-adorned graphic tees, matching sets, mesh halter tops, and other comfy silhouettes.Courtesy of Ganni/Emmie America
Inspired by Hollywood’s biggest “It” girls throughout the late ‘90s and early 2000s, the capsule line will launch Ganni’s Scandi twist on the Juicy Couture bejeweled velour tracksuit, which will be available in three colorways.Courtesy of Ganni/Emmie America
Other items in the collection include rhinestone-embellished trucker hats, coming in hot pink and black.Courtesy of Ganni/Emmie America
Ganni and Juicy Couture’s capsule collection is made with a mix of certified organic and pre-consumer recycled cotton, as well as recycled Polyester.Courtesy of Ganni/Emmie America
Sizes for the Ganni and Juicy Couture line range from 0 and XXS up to a size 22 and 4XL.Courtesy of Ganni/Emmie America
Prices for the collaboration haven’t been released as of yet, but it’s predicted to start at around $40 and above.Courtesy of Ganni/Emmie America
“There are few fashion pieces in the world that are as easily recognized as Juicy Couture’s velour tracksuit — it’s truly a piece of pop culture history and I am super excited for Ganni’s take on it,” said Ditte Reffstrup, Creative Director of Ganni, in an official statement. Courtesy of Ganni/Emmie America
“Being able to work with them on making the most responsible version yet was a great extra layer to the collaboration. For the collection, we wanted to keep the essential 2000s mood and L.A. vibe while bringing some of Ganni’s contemporary Scandi feel to it and I can’t wait for our community to create some new iconic moments in it!”
“A collaboration with Ganni was a natural fit for Juicy Couture,” added Taryn Washenik, owner of the Juicy Couture brand. “Ultimately, we set out to inspire authenticity and self-expression with this collection and we are thrilled to see it come to life.”Courtesy of Ganni/Emmie America
Starting on Wednesday, March 30, the collection will be available online at GANNI.com and juicycouture.co.uk, and in select Ganni retail stores.Courtesy of Ganni/Emmie America

See more fashion launches from Paris Hilton x Quay, SKIMS Swimwear, and Fear of God’s Spring 2022 drop.

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