Veteran model Amber Tolliver is launching size-inclusive lingerie brand Liberté, with an exclusive pop-up shop in NYC for the entire month of February. Tolliver, who modeled in the first un-retouched AerieREAL campaign back in 2013, unveiled a line of four lacy bra styles ranging from size 32C to 38H.
The bras, offered alongside six styles of coordinating undies, come in three different colors—onyx, blush, and midnight—and retail from $96 to $138. "As the brand continues to grow," a press release states, "Liberté will incorporate sleepwear, bodysuits, swim and loungewear to further develop into a lifestyle empire powered by women for women."
Tolliver shared via the press release, "We are committed to inspiring confidence through our core social mission which is to change the way women speak to themselves. Our timeless designs prioritize fit to provide women who wear niche sizes the lingerie they deserve but rarely received."
The release states that Tolliver herself is a "frustrated 32E bra shopper," as a way to explain that she firsthand understands the difficulty of finding a proper fit, as many lingerie stores only stock through a DD cup. Tolliver notes that in her own research while creating Liberté, she found that 67 percent of American women "wear at least a 34DD bra," which means that a great majority are unable to shop from many lingerie brands. She elaborates, "These women deserve to look and feel sexy. Limited styles that lack the elegance more petite women are regularly afforded has been the norm for too long. And for fuller women with a love for intimates, this can be discouraging."
View the initial Liberté bra offerings, below, and head over to the brand's site to see Liberté's full offerings. The Liberté pop-up shop, in collaboration with Naked Cashmere, will be open from 11am to 7pm at 224 Mulberry Street in NYC.
Liberté, Bowery Lace Demi Bra in Onyx, $138, available at Liberté.
Liberté, Bowery Mesh Plunge Bra in Onyx, $110, available at Liberté.
Liberté, Crosby Micro-Jersey Demi Bra in Onyx, $98, available at Liberté.
Liberté, Crosby Micro-Jersey Plunge Bra in Onyx, $96, available at Liberté.