The idea of Snapchat is simple: storytelling through time-sensitive photos and videos. Yet, for whatever reason, urgency to join isn't a universal feeling. Once you do sign up, though, the power to Snap compels you.
Over the past year or so, the number of celebrities on the platform has increased at an incredible rate. Now, on top of keeping up with your fav’s Instagram, Twitter, and Facebook, you have to keep up with their Snapchat ephemera. And due to the nonsensical filters and lack of polish, the content celebrities put out on Snapchat feels more authentic, making it all the more addicting to keep up with. Some celebrity accounts are still a work in progress (what’s going on, Rihanna?) while others are modern, momentary works of pop art. Ahead, 10 celebs with Snapchat brands worth watching.
Who: Chrissy Teigen
Follow for…self-deprecation and a look into the life of a woman many people want to be BFFs with.
Follow for…an excellent lesson in emoji use and thirst traps.
Who: Miley Cyrus
Follow for…confirmation of your belief that Miley Cyrus is living her best life.
Who: DJ Khaled
Follow for…the keys to success.
Who: Shay Mitchell
Follow for…ridiculously pretty vacations and all-around Shay-spo.
Who: Pia Mia
Follow for…a look into the life of one of today’s most exciting recording artists.
Who: Jared Leto
Follow for…changing hair colors, wild rides, fearless living, and whatever else you’d imagine Jared Leto doing in his spare time.
Who: Paris Hilton
Follow for…everything hot.
Who: Bella Hadid
Follow for…a look at the life outside of The Real Housewives and inside the day-to-day shenanigans of one of today’s top models. Plus, she’s a great Snapchat illustrator.
Who: Kylie Jenner
Follow for…literally everything. Jenner’s Snapchat is a work of art. She loves herself a face lens, the blue filter, and showcasing that #luxelife. Her music choices are always on point, too. It’s shamelessly addicting.