Jeremy Scott has given Budweiser, King of Beers, a high-fashion makeover in a new capsule collection for Moschino. Now, for hundreds of dollars more than the price of the classic American beer, you can cop joggers, a cocktail dress, a one-piece swimsuit, and more, all with the logo enlarged and emblazoned across the fabric.
In addition to the 15-piece capsule of apparel and accessories, Moschino will offer two limited-edition beer bottles, "one for Budweiser's iconic aluminum bottle, and one for a new amber lager, Budweiser Pulse." According to a press release, the collaboration "showcases Moschino's iconic play on cultural cornerstones and encapsulates the strong visual impact of the integration of both seminal brand logos," recalling the dress and cape look previously designed by Scott that was put on display in the MET's Costume Institute Spring 2019 exhibition, "Camp: Notes on Fashion."
Earlier this year, the beer giant collaborated with musician Post Malone on a capsule collection filled with clothing that was, admittedly, pretty cool. From Dickie's trucker jackets to cropped t-shirts and tie-dye denim, it definitely eased us into the idea of wearing the Budweiser logo so frequently.
View the Moschino x Budweiser campaign imagery below, and shop the collection via Moschino here. Prices range from $95 for a phone case to $2,915 for the cocktail dress.