Fashion
Olivia Wilde Releases New Line That'll Make You "Choose Used" Clothing
In collaboration with thredUP and Conscious Commerce
Olivia Wilde has teamed up with thredUP for a sustainable capsule collection of apparel just in time for Earth Day. Along with Conscious Commerce, which the actress co-founded with Babs Burchfield, Wilde has collaborated on designs, printed across broken-in vintage tees and a denim jacket, boasting phrases that celebrate secondhand shopping.
Wilde shared in a press release, "I love secondhand and the work thredUP is doing to keep clothing in use longer. Our 'Choose Used' collaboration is all about celebrating and de-stigmatizing used clothing to cut the waste and create a more sustainable fashion future."
If you haven't warmed up to the idea of shopping secondhand yet, this collection is a cute opportunity to do so. There's plenty of silhouettes and all of the retro graphics feature slogans you'd find lining the tables of your favorite stores. Just, these ones are way more friendly to the environment, and keep from adding the used tees to the 26 billion pounds of textiles that are sent to the landfill each year.
"If everyone in the US bought just one used item instead of new in 2019, it would save nearly 6B pounds of carbon emissions—the equivalent of taking half a million cars off the road for one year," the press release shares, which means that snagging just one of these tees could have a big impact. As well, a portion of proceeds from the collection also go to The Circular Fashion Foundation, which supports international sustainability efforts in fashion.
Check out a few of our favorite items from the collection below. Shop the entire "Choose Used" collab and learn more about the textile waste crisis over at thredUP.
thredUP x Olivia Wilde & Conscious Commerce, Good Deal T-shirt, prices vary, available at thredUP.
thredUP x Olivia Wilde & Conscious Commerce, Choose This Jacket, prices vary, available on 5/15 via the thredUP app.
thredUP x Olivia Wilde & Conscious Commerce, Thank You! T-shirt, Prices vary, available at thredUP.
thredUP x Olivia Wilde & Conscious Commerce, Statement T-shirt, prices vary, available at thredUP.
thredUP x Olivia Wilde & Conscious Commerce, Save Water T-shirt, prices vary, available at thredUP.