The Pantone Color Institute has announced the 2020 Pantone Color Of The Year, and it has chosen to lean into a collective yearning for "a dependable and stable foundation" in its decision-making. This year's choice — PANTONE 1904052 Classic Blue — is a stark contrast from last year's bright coral hue.
Similar to last year's color, Classic Blue was chosen in a reaction to rapidly increasing advances in technology, which "continues to race ahead of the human ability to process it all." The color is "non-aggressive and easily relatable," per Pantone, which are descriptors that sound pretty good right about now.
"We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on," Leatrice Eiseman, executive director of the Pantone Color Institute, stated in the announcement. "Imbued with a deep resonance, Classic Blue provides and anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication."
Learn more about the color of the year here.