After Kourtney Kardashian teased Poosh for a good month, we finally know what it is: a wellness content website. According to the About page, Poosh is "the modern guide to living your best life," with a mission "to educate, motivate, create, and curate a modern lifestyle, achievable by all."
"I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space," Kardashian shares in a note on the site. "Healthy living gets a bad rap; it's as though if you care about what you put in—or on—your body, then you're not sexy or cool." I think a lot of people would disagree with this, but okay. "People are constantly asking me how I do it all, from being a single mom to working full-time to still maintaining a social life," she admits, securing another eye roll out of me; I'm curious as to who these people are who don't understand that *money* may largely play into it.
The front page boasts an interview done by Kardashian with her mom(ager), Kris Jenner, and a quick scroll provides headlines like "How To Look Good Naked," "Foods To Flatten Your Belly," and "Cool Books For Your Coffee Table." From these articles alone, it appears that by "healthy living," Kardashian meant her own Instagrammable way of life but only time will tell. Flat Tummy Tea doesn't seem to make an appearance as of yet, but I still can't wait to hear Jameela Jamil's take on this.
In response to the launch announcement on Instagram, some have left bored remarks about Poosh ending up to be "just a blog." Others are complaining that Kourtney's email newsletter doesn't work and pointing out that Poosh is basically what "what her app was but now it's for free."
There will eventually be a curated shopping portion to come to Poosh, similar to Goop, but right now the page appears to be blank with "shop coming soon" announcement and an option to sign up for the newsletter.