For months, Cut—the team behind Truth or Drink and Grandmas Smoking Weed—has been showcasing the evolution of hair and makeup trends throughout time in their ongoing 100 Years of Beauty series. Their latest episode delves into Japan’s most prominent beauty trends throughout the decades. Starting in 1910 with a variation of traditional Geisha maquillage—powdered skin, a red lip, and an extravagant pulled-back updo—the video shows how various global influences seeped into Japanese culture and helped define how women chose to express and present themselves. In 1920, we see soft, flapper-esque fingerwaves; in 1930, a look that would fit alongside the ladies of Downton Abbey; then a traditional Old Hollywood updo and draped scarf combination in the ’50s; the ‘60s were undoubtedly mod; the ‘70s saw long, Studio 54-esque fringe and a blunt long bob; in the ’90s, we see the emergence of bright candy colors, baubles, and everything kawaii, which carries through to present day in Harajuku subculture.
While the series doesn’t narrate the various intentions behind each look, or the evolution in makeup formulas and technologies as Lisa Eldridge’s “Best and Worst Makeup Moments in History” video does, it illustrates how much can change through the years.