The Bride is an ambitious new concept album from Bat For Lashes, aka Natasha Khan, about a woman whose fiancé dies in a car accident on their wedding day. The tragic tale kicked off with the release of the first single, titled “I Do,” which signaled happier times for the singer and her lover. Unfortunately the second single, “In God’s House,” is a much more somber affair. To go along with the mournful anthem, Khan has released a striking video, that will her surely help her reclaim her title as one of the most visually adventurous artists working in music.
In the John de Menil-directed clip, she travels to a makeshift desert shrine for her lost lover, wearing her trademark fur and a red veil. There, she finds a glowing neon cross and pays tribute to the man she’ll never see again. It’s powerful stuff and paves the way for what is shaping up to be one of the most interesting projects of the year. Khan has been gone way too long but with The Bride, set for release July 1, the hugely anticipated return of Bat for Lashes is finally upon us.
Watch the video for “In God’s House,” above.