BB cream is nothing new. In fact, this tinted moisturizer/coverup/sunscreen hybrid has been a beauty mainstay in Asia for decades, but only landed stateside several years ago. And hopefully by now we don’t have to tell you about its complexion-perfecting properties, because you’ve tried ’em out for yourself.
It’s like a really flattering Instagram filter, except one that you can rock IRL and lasts all day long. What’s not to love, right?
Bottom line: BB works, which means that everywhere from drugstores to luxe makeup companies are currently cashing in on its success. However, like all good things (see also: hit Hollywood movies, designer It items, and cool girls), a secret weapon like this one risks overexposure.
It’s not that surprising, then, that suddenly BB-branded items are popping up on hair products, lipsticks, body lotions, and even nailpolish. But which ones are actually worth buying? Click through the gallery to find out!