the skin you’re in

BB cream is nothing new. In fact, this tinted moisturizer/coverup/sunscreen hybrid has been a beauty mainstay in Asia for decades, but only landed stateside several years ago. And hopefully by now we don't have to tell you about its complexion-perfecting properties, because you've tried 'em out for yourself.

It's like a really flattering Instagram filter, except one that you can rock IRL and lasts all day long. What's not to love, right?

Bottom line: BB works, which means that everywhere from drugstores to luxe makeup companies are currently cashing in on its success. However, like all good things (see also: hit Hollywood movies, designer It items, and cool girls), a secret weapon like this one risks overexposure.

It's not that surprising, then, that suddenly BB-branded items are popping up on hair products, lipsticks, body lotions, and even nailpolish. But which ones are actually worth buying? Click through the gallery to find out!

Jergens BB Body Perfecting Skin Cream

Pros: A lightweight tinted cream for your legs, it goes on sheer and is completely natural-looking. It's especially great for paler complexions, and also doesn't smell (a real bonus). 

Cons: The coverage is so light, it doesn't help much with bruises or bug bites. 

Urban Decay Cosmetics Naked Skin Beauty Balm

Pros: The latest from its best-selling Naked Beauty line, this illuminating cream is ideal for darker skintones.

Cons: If shimmer turns you off, then stay away. 

Orly BB Cream for Nails, coming this August

Pros: Even though we definitely had our doubts, this polish (intended to go on solo, not as a basecoat or topcoat) fills ridges and leaves nails with an even, smooth look. Sort of like you just got a buff manicure.

Cons: If you're super low-maintenance, don't feel like spending $15, and would rather go entirely bare, then skip on this one.