Product photos courtesy of Birchbox


Birchbox Just Launched Its First Makeup Line

love of color

For the past five years, one monthly subscription box at a time, Birchbox has introduced both beginners and aficionados to new beauty products and brands. Now, the company is launching its own makeup line, LOC, which stands for Love of Color. The first batch of products, made in conjunction with YouTube beauty persona Tati Westbrook, showcases shadow sticks and matte lipsticks in a variety of fall-centric shades. With berry, champagne, and gunmetal hues, the vibrant line works to compliment all skin tones. 

Best of all? The collection is super-affordable. Head over to Birchbox to pick up some products for yourself.

Birchbox, LOC Tati Complete Collection for Lips, 3 Vibrant Matte Lipsticks, $18, view at Birchbox.

Birchbox, LOC Complete Collection for Eyes, 5 One & Done Shadow Sticks, $36, view at Birchbox.

Birchbox, LOC Tati Ultimate Collection, 5 One & Done Shadow Sticks and 3 Vibrant Matte Lipsticks, $46, at Birchbox.