Stylist Kevin Murphy is something of a smartypants. After seeing models like Charlotte Free (and everyone at Prabal Gurung and Jeremy Scott) rocking Kool Aid hair on the runway, he realized there needed to be a way for models to get the look on-set, without having to commit to a Bleach London session - or even commit to keeping the color for more than twelve hours.
Murphy noted the efficiency of hair powder for both holding hairstyles in place and easing un-dyed roots into a temporary state of color, and he had a brilliant idea: Make hair powder with a neon pigment that's strong enough to show in someone's hair, but loose enough to rinse out with basic shampoo.
His invention is called Color.Bug and it's a plastic case about the size of a tennis ball. Pop it open and drag the powder cake inside across your hair. Wash your hands, give your bangs a quick fluff, and you're done. Application took less than five minutes, and all the testers involved - interns Elysia Berman and Emily Alben, music marketing director Sarah Lewitinn, and me - got the color they were expecting.
If you want to dip your toes into the rainbow hair trend without actually dip-dying your ends, we can't recommend this enough.