Who is Baby Milo? According to Bathing Ape and Sanrio, he's a little monkey who hangs with his friends - including Hello Kitty, My Melody, and Keropi - in their hometown of London.
But he's also a fashion star, appearing on behalf of the Japanese cult brand whose international following, and super-cute sweatshirts, will soon be covered in Baby Milos AND Hello Kitties!
The line launches next week, with a pop-up store in Soho New York, plus additional boutiques in Tokyo and Kyoto. Here's a sneak peek at the upcoming collection!