This past weekend we took a trip down to Philly for Budweiser’s Made In America festival. And if you got a glimpse at the lineup then you could imagine how great a time we had. But while we were there listening to all the biggest names in music perform all their biggest hits, we couldn’t help but wonder how this whole thing came together. Who exactly was responsible for uniting such a diverse, crazy cast for this two-day musical extravaganza? So we talked to few people, did a little searching, and before long we found ourselves face to face with Paul Chibe – the Vice President of Marketing for Anheuser-Busch.
With 20 years of marketing experience under his belt, Chibe has held various positions at various companies, and since joining Anheuser-Busch back in 2011, he’s been finding ways for Budweiser to reassert its leadership in the world of music. He talked about the strong tradition that Budweiser has had and even reminded us of the days when you would find Michael Jackson or Jim Morrison drinking a Bud. So moving forward, Chibe wanted to continue that same tradition and in the process bring a bit of cultural pluralism to music - and from our experience at Made In America, we think he’s doing exactly that.
But you didn’t think we would let him get away before we could ask him a more appropriate Made In America version of our five favorite questions, did you? See what he had to say below:
What was the first live show you went to? It was INXS on their Psychedelic Furs tour at the Aragon Ballroom in Chicago.
What was the first record you bought? The Cars
What are some of your top party songs? A few songs off Aerosmith's Pump album and Party Rock Anthem by LMFAO.
Who are you most looking forward to seeing at Made In America? Calvin HarrisIf you could sit down for a Budweiser with any musician, living or dead, who would it be?Jimmy Page or Robert Plant