five questions with the trio behind solè bicycles

Making bicycles a lifestyle…

by Christian Lavery

Here in New York City, a bike-less life isn’t one worth living. Okay, we're half kidding...I mean, who actually enjoys hopping on the often-delayed, sometimes smelly, always crowded subway everyday? Flying through the chaotic streets on two wheels is way better -- and although Solè may be based across the country in Cali, we know quality bikes when we see them. So with news that the trio behind the bicycle company had made its way out to the East Coast for what they referred to as “a business trip parlayed into a few days of fun,” we knew we had to meet them. As a result, they cleared a few hours out of their schedule, cruised over to Chinatown, and before we realized it, we were talking bikes, life, music, and more with Brian, Ben, and Jimmy – three of the most down-to-earth entrepreneurs we’ve come across.

All having entered into the company within 6 months of each other, and officially running the show at Solè for the past 2 and half years now, the three have made bicycles their life. Calling the brand’s products “mobile canvases,” each bike they put forth isn’t only stylish, affordable, and built for high-quality performance, but Solè represents an entire lifestyle.

Having released 19 “fixtapes” (exclusive Solè mixes that help riders get from point A to point B) with the likes of The Knocks, Viceroy, The Twelves, and Breakbot, and even creating special edition-bikes with artists (remember us mentioning the phrase “mobile canvas?), they were dead on about the whole lifestyle thing. In fact, Shwayze and Stephen Dorff even rolled up unexpected on Solè bikes of their own while we were chatting (we couldn’t make this stuff up if we tried)…but we digress.

Currently the trio is working on a new City Cruiser combing speed and comfort that’s set to hit the market at the end of November, while also introducing some new colorways into the arsenal – the most recent being Le-Jean Dijon. We’d be lying if we said that was the only project they had coming up, though, so to keep up with the Solè way of life, head over HERE. But before you do, check out Ben, Brian, and Jimmy’s answers to our five questions below.

(Pictured left to right: Brian, Ben Jimmy)

What was the last movie you saw in theaters?Brian: I saw Don Jon.Ben: I can't remember, but I'm really excited to see the new Wes Anderson movie.Jimmy: It was Gravity.

What was the first album you bought?Brian: I bought a Tony! Toni! Tonè! album.Ben: Good News For People That Love Bad News, by Modest Mouse.Jimmy: The Space Jam Soundtrack.

What was the first live show you went to?Brian: A Sum41 Concert.Ben: Jedi Mind Tricks in Philadelphia.Jimmy: I saw Blink 182 and Green Day on the Take Your Pants Off and Jacket Tour.

What was you favorite TV show/cartoon growing up?Brian: "South Park"Ben: The only show I really watch is "No Reservations with Anthony Bordain."Jimmy: "Legends of the Hidden Temple"

What was your first car?Brian: I had a 2003 Audi A4.Ben: A 1990 Acura CL that I still have.Jimmy: I still have it as well, it's a Toyota 4-runner.