a new way to fake it in the eyelash department.

by faran krentcil

Some girls are amazing at applying false eyelashes. Not me - they crawl down my cheek faster than a tarantula, and feel almost as icky on my skin. Too Faced Cosmetics seems to understand that makeup mishap, because they've created a kind of liquid lash extension that you apply with a mascara wand, but get some of the results of a fake acrylic lash. Their formula is made with tiny nylon fibers. It smells normal, goes on smooth, and extends each lash about half a centimeter - not as long as you'll get with a pair of fake flutterers, but more than with a normal tube of mascara. Application (and removal) takes twice as long as with a regular wand, but if you've wasted 30 minutes on a Saturday night just trying to get your eyelashes on straight, it's not that big a deal. (The price might be - it's $35 per set - but as with most mascaras, each tube lasts about three months, so the cost-per-wear goes down with every Big Night Out.)

Too Faced Cosmetics "Better Than False Lashes" extension system, $35 exclusively at Sephora.

Me with the Too Faced treatment.

Close-up: Mascara cam!