read it: hello kitty ❤️ collaborations

why you need this new book filled with kitty merch.

by steff yotka

ICYMI: Hello Kitty turns 40 this year (though really she doesn't look a day over kitten age). To celebrate the big four-oh, Sanrio partnered with Rizzoli on a book of Hello Kitty's raddest collabs with special contributions from Sarah Andelman of Colette, Nicola Formichetti, and Jun Takahashi.

In the tome's pages, you'll find everything from Vans printed kicks to Lady Gaga dolled up as the kitty herself. So yes, it's worth celebrating your favorite cat's birthday by getting yourself a present. Get a sneak peek in the gallery and scoop up your copy here